LeaderCoreAIAI role-play sales training software
Practice the sales method your team was trained on.
LeaderCore:Sales gives B2B sales reps AI role-play with buyers who stay in role, push back and keep what matters to themselves until someone asks the right question.
Scenario libraries for practitioners of SPIN® Selling and Solution Selling® are available now. Libraries for Challenger™ and the Sandler Selling System® are in development.
LeaderCoreAI is an independent product and is not affiliated with, endorsed by, or sponsored by any methodology owner named on this page.
Sales role-play scenario libraries by methodology
Choose the library that matches your team's training.
Each scenario library is built for practitioners of one sales methodology, and its rubric grades the key behaviors that methodology teaches.
For practitioners of SPIN® Selling
Question-led discoveryBuyers who know exactly what is driving the problem and will not say it until someone develops the question properly.
The rubric grades:
- Implication Development
- Need-Payoff Facilitation
- Listening & Adaptive Questioning
- Discovery Discipline
- Securing a Concrete Next Step
For practitioners of Solution Selling®
Diagnose before you prescribeBuyers who will not engage with a solution until they have said the cause and the cost of the problem in their own words.
The rubric grades:
- Pain Diagnosis Before Prescription
- Solution Co-creation
- Capability-to-Pain Alignment
- Stakeholder Awareness
- Avoiding Feature-Led Selling
For practitioners of the Challenger™ approach
Insight-led sellingBuyers who are comfortable with the status quo, blind to the cost of inaction, and only move when the problem is reframed.
Inquire to be notifiedFor practitioners of the Sandler Selling System®
Mutual qualificationBuyers who will happily absorb a rep's time without ever intending to buy.
Inquire to be notifiedHow AI sales role-play works
Your reps face buyers who don't make it easy.
The AI buyers stay in role, remember everything and push back the way real buyers do. Some have no time, some are happy with what they have, and some keep back what really drives the decision. Getting through is the exercise, and the feedback shows whether the rep succeeded.
Pick a scenario
The rep chooses a realistic account situation from the scenario library that matches their training, or creates their own scenario with the scenario builder with just a few clicks.
Read the briefing
Their role, the account's history and what this meeting has to achieve. Then they choose one of five difficulty levels, from Simple to Extreme.
Hold the conversation
A live conversation with one or more AI buyers. A coach is one message away for a hint.
Get graded
The rep gets an overall score out of ten, a score for each behavior in the rubric, strengths, areas to improve and specific advice, plus a trend line across every session.
What every sales role-play library shares
Graded on the method, not on polish
Each rubric marks the shortcut its own method forbids as a failure, such as pitching before the need is developed. Difficulty makes the buyers harder, never the grading softer.
Scores stay with the rep
Individual reports are visible only to the rep. Managers and L&D see progress at cohort level, never one person's results, so practice stays safe to get wrong.
Practice your upcoming real conversations
Reps can build a private scenario for a conversation that is actually coming up, with just a few clicks, and only they see it.
43 languages
Every rep practices in the language they sell in, against the same scenarios and the same rubric, so scores stay comparable across the team.
A practice companion to your sales training
Your sales training taught your team the method. LeaderCore:Sales gives them somewhere to practice it against buyers who push back, as often as they like, so the method holds up in a real call.
We do not certify anyone in any methodology, and we are not affiliated with the organizations that own these trademarks.
Practice makes the method stick.
Without practice, reps try a new method out on real buyers, and every mistake can cost a live opportunity. Give them somewhere to practice what their sales training taught them before it counts. Start with one team and decide on the results.
SPIN® is a registered trademark of Huthwaite Research Group Limited, trading as Huthwaite International. SPIN SELLING® is a registered trademark of Korn Ferry (US) in the United States. Solution Selling® is a registered trademark of Sales Performance International, LLC. Challenger™ is a trademark of Challenger, Inc. Sandler Selling System® is a registered trademark of Sandler Systems, LLC. LeaderCoreAI is an independent product and is not affiliated with, endorsed by, or sponsored by any of these organizations.